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Award-winning Mexican film EL INFIERNO premieres at THE HOLA MEXICO FILMFEST 2011

Receiving nine awards including Best Film, Best Director and Best Actor; EL INFIERNO (HELL) beats Biutiful and other heavy hitters.

EL INFIERNO (HELL) showcases on Sunday, May 22 at 7PM at the Montalban Theatre in Hollywood, California

Los Angeles, California (May 9, 2011) – The film EL INFIERNO (HELL) directed by Luis Estrada won nine ARIEL Awards from the Mexican Academy of Arts and Cinematography. Staring Damian Alcazar, Joaquin Cosio and Ernesto Gomez Cruz; the film that went all out to satirize Mexico's current violent crisis became a box office hit in that country. The film is part of the official program of the 2011 Hola Mexico Film Festival (HMFF) and it makes its USA Premiere screening on Sunday May 22 and again on Tuesday May 24. See for more information.

In the film, Benjamin Garcia (Benny) is deported from the United States. Back home and against a bleak picture, he gets involved in the narco business, in which he has for the first time in his life, a spectacular rise surrounded by money, women, violence and fun. But very soon he'll discover that criminal life does not always keeps its promises. An epic black comedy about the Mafia world and organized crime, EL INFIERNO (HELL) helps us understand what everybody is asking: What is happening in Mexico today?

The 2011 Hola Mexico Film Festival (HMFF) brings sample of the exciting Mexican film industry of recent years and showcases its rich diversity. HMFF offers a selection of 9 narrative and 3 documentary feature films by Mexican film production companies and directors, including 3 USA premieres and 5 Los Angeles Premieres. The 2011 Hola Mexico Film Festival takes place at the Montalban Theatre in Hollywood, California on May 19th-25th.

Mexico has always been a country of contrasts, a land where the incredible happens every day. Some of the most gorgeous places in the world are in Mexico, but the county also has many unresolved problems. Nowadays, Mexico is a place like the movies! The Hola Mexico Film Festival showcases reality as seen through the eyes of the talented Mexican film directors. Mexico, a place like the movies! (¡México está de película!) is the theme of the 2011 edition of HMFF and celebrates the contrasting multiple faces and the reality of Mexico, from the landscapes and history to the human experience in terms of class, economic status, sexual diversity, age and dreams. The reality of Mexico indeed, can be explained by its recent films.

Among the highlights of HMFF, Carlos Carrera’s new film DE LA INFANCIA (FROM CHILDHOOD) and the Opening night Film ACORAZADO, directed by Alvaro Curiel, make their USA Premiere. The festival will also have directors and actors from selected films as special guests to present their work and offer Q&A sessions after the screenings.

The 2011 Hola Mexico Film Festival will showcase a celebration of Mexican Cinema while making a positive difference in the lives of Mexicans and Latinos in Southern California. The festival will join forces with various non-profit organizations and each will receive a significant amount of tickets to fundraise for their specific causes.

Another noticeable change this year that gives the moviegoers a better festival experience is the new venue: the Ricardo Montalban Theatre will become the Temple of Mexican Cinema; going beyond the movies and into the land of Tequila, Beer, and Mexican food. The theater is located at 1615 Vine Street, Los Angeles, CA 90028. The HMFF in Loa Angeles runs from May 19th to 25th of 2011. Ticket for regular screenings can be pre-purchased for $8.00 online at; at the door, the day of each screening $9.00 (cash only). Deeply discounted tickets will also be made available at FAMSA stores across Los Angeles at the price of $5.00 (See for the nearest location). Also WACKO store located at 4633 Hollywood Blvd, Hollywood sells regular admission tickets for $6.00. The Opening Night Pass cost $15.00 (pre sale online) and $20.00 (at the door) includes After Party (Mexican food, drinks & entertainment). A Festival Pass is available for $80.00 to Opening Night and all screenings. The student pass cost $50.00 with a valid student ID. See for the complete films schedule and program.

The 2011 Hola Mexico Film Festival is sponsored by LA WEEKLY, Pantelion Films, Tequila Milagro, La Opinion, Exitos 93.9, The Walt Disney Company, Dish Latino, CINE LATINO, Mexico Tourism Board, and SECRETARÍA DE RELACIONES EXTERIORES DE MÉXICO

Community Partners – Nonprofit: Peace over Violence, Homeboy Industries, Mujeres de la tierra, The Wall Las Memorias, Frijoliwood, Anahuak Youth Sports Association, William C. Velasquez Institute, The Los Angeles Youth Network, UCLA Latino/a Caucus, Bilingual Foundation of the Arts, Bienestar and, Nosotros.

Community Partners – Media: La Prensa de Los Angeles, Padrisimo Magazine, KPFK Radio, Calabozo Radio, Brooklyn & Boyle, W Radio, Latin Heat, Latino Print Network and NALIP.

05.19.11 by OC